{"title":"Health, Wellness \u0026 Supplements","description":"","products":[{"product_id":"ag1-case-study","title":"AG1 MARKETING FUNNEL \u0026 PLAYBOOK","description":"\u003cp class=\"p1\"\u003eThis playbook breaks down how AG1, a leading daily nutrition supplement brand, combines education, creator content, paid media, and email to drive both scale and retention. It includes a free interactive funnel map built in Miro.\u003c\/p\u003e","brand":"dtcmode","offers":[{"title":"Default Title","offer_id":49581671121237,"sku":"03","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/7768\/4309\/files\/AG1_COVER.png?v=1744481503"},{"product_id":"dtc-playbook-funnel-hims","title":"HIMS MARKETING FUNNEL \u0026 PLAYBOOK","description":"\u003cp class=\"p1\"\u003eThis playbook outlines how Hims, a telehealth and men’s wellness brand, uses direct-response creative, education, and email to reduce friction and build trust. A free Miro funnel map shows the end-to-end flow.\u003c\/p\u003e","brand":"dtcmode","offers":[{"title":"Default Title","offer_id":50125543539029,"sku":"09","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/7768\/4309\/files\/HIMS_COVER.png?v=1747311103"},{"product_id":"dtc-playbook-funnel-whoop","title":"WHOOP PLAYBOOK \u0026 FUNNEL","description":"\u003cp class=\"p1\"\u003eThis playbook explores how Whoop, a performance and recovery wearable brand, uses content, paid media, and subscription-focused retention to drive lifetime value. It includes a free interactive funnel map built in Miro.\u003c\/p\u003e","brand":"dtcmode","offers":[{"title":"Default Title","offer_id":50165538783573,"sku":"010","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/7768\/4309\/files\/WHOOPCOVER.png?v=1756297389"},{"product_id":"primal-queen-marketing-funnel-playbook","title":"PRIMAL QUEEN MARKETING FUNNEL \u0026 PLAYBOOK","description":"\u003cp class=\"p1\"\u003eThis playbook explores how Primal Queen, a women’s hormone health brand, uses education, community, and email to build trust and repeat purchase. A free Miro funnel map shows how the strategy fits together.\u003c\/p\u003e","brand":"dtcmode","offers":[{"title":"Default Title","offer_id":50926771339605,"sku":"021","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/7768\/4309\/files\/PRIMAL_QUEEN_COVER.png?v=1749990796"},{"product_id":"seed-marketing-funnel-playbook","title":"SEED MARKETING FUNNEL \u0026 PLAYBOOK","description":"\u003cp class=\"p1\"\u003eThis playbook breaks down how Seed, a microbiome and probiotic brand, structures education-first content, paid acquisition, and retention to support long-term usage. A free Miro funnel map shows how the strategy connects.\u003c\/p\u003e","brand":"dtcmode","offers":[{"title":"Default Title","offer_id":50999270801749,"sku":"021","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/7768\/4309\/files\/SEEDCOVER.png?v=1751183132"},{"product_id":"huel-marketing-funnel-playbook","title":"HUEL MARKETING FUNNEL \u0026 PLAYBOOK","description":"\u003cp class=\"p1\"\u003eThis playbook breaks down how Huel, a functional nutrition and meal replacement brand, balances performance marketing, education, and retention across channels. It includes a free interactive funnel map in Miro.\u003c\/p\u003e","brand":"dtcmode","offers":[{"title":"Default Title","offer_id":51056447881557,"sku":"024","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/7768\/4309\/files\/HUEL_COVER.png?v=1751625789"},{"product_id":"ritual-marketing-funnel-playbook","title":"RITUAL MARKETING FUNNEL \u0026 PLAYBOOK","description":"\u003cp class=\"p1\"\u003eThis playbook looks at how Ritual, a science-led supplement brand, uses transparency, education, and lifecycle marketing across organic, paid, and email channels. It includes a free interactive funnel map in Miro.\u003c\/p\u003e","brand":"dtcmode","offers":[{"title":"Default Title","offer_id":51127650910549,"sku":"026","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/7768\/4309\/files\/RITUALCOVER.png?v=1754384915"},{"product_id":"moon-juice-marketing-funnel-playbook","title":"MOON JUICE MARKETING FUNNEL \u0026 PLAYBOOK","description":"\u003cp class=\"p1\"\u003eThis playbook explores how Moon Juice, a wellness and adaptogen brand, blends lifestyle content, paid media, email, and community to support a premium health positioning. A free Miro funnel map shows the full customer journey.\u003c\/p\u003e","brand":"dtcmode","offers":[{"title":"Default Title","offer_id":51325040787797,"sku":"028","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/7768\/4309\/files\/MOONJUICECOVER.png?v=1756038799"},{"product_id":"oura-marketing-funnel-playbook","title":"OURA MARKETING FUNNEL \u0026 PLAYBOOK","description":"\u003cp class=\"p1\"\u003eThis playbook breaks down how Oura, a wearable health and sleep technology brand, uses education-led content, paid acquisition, email, and lifecycle messaging to support long-term adoption. You’ll also find a free interactive funnel map in Miro outlining the full journey.\u003c\/p\u003e","brand":"dtcmode","offers":[{"title":"Default Title","offer_id":51388749185365,"sku":"029","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/7768\/4309\/files\/OURARINGCOVER.png?v=1757002027"},{"product_id":"im8-health-marketing-funnel-playbook","title":"IM8 HEALTH MARKETING FUNNEL \u0026 PLAYBOOK","description":"\u003cp class=\"p1\"\u003eThis playbook outlines how IM8 Health, a premium supplement brand, approaches education, trust-building, paid media, and retention across the funnel. A free interactive Miro map shows how acquisition and long-term value are structured.\u003c\/p\u003e","brand":"dtcmode","offers":[{"title":"Default Title","offer_id":51919808921941,"sku":"031","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/7768\/4309\/files\/IM8COVER.png?v=1763221910"},{"product_id":"sincerely-yours-marketing-funnel-playbook","title":"SINCERELY YOURS MARKETING FUNNEL \u0026 PLAYBOOK","description":"\u003cp class=\"p1\"\u003eThis playbook looks at how Sincerely Yours, a modern skincare brand, uses education, organic content, paid media, and email to build trust and repeat purchase. It includes a free, view-only interactive funnel map in Miro showing how the full customer journey fits together.\u003c\/p\u003e","brand":"dtcmode","offers":[{"title":"Default Title","offer_id":51920033218901,"sku":"032","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/7768\/4309\/files\/SINCERELYYOURS.png?v=1763223550"},{"product_id":"ag1-funnel-creative-strategy-breakdown-map","title":"AG1 Funnel \u0026 Creative Strategy Breakdown Map","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eSee AG1's DTC funnel \u0026amp; Creative strategy breakdown mapped out on Miro.\u003c\/p\u003e\n\u003cp\u003eLearn from the best to help you scale your DTC brand.\u003c\/p\u003e\n\u003cp\u003eThis is a free download. You don't need a Miro account to view this interactive funnel \u0026amp; creative strategy map. Just simply follow the link on the download and start learning and getting ideas straight away.\u003c\/p\u003e","brand":"DTC Mode","offers":[{"title":"Default Title","offer_id":52212423524693,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/7768\/4309\/files\/16.png?v=1770548633"},{"product_id":"seed-funnel-creative-strategy-breakdown-map","title":"Seed Funnel \u0026 Creative Strategy Breakdown Map","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eSee Seed's DTC funnel \u0026amp; Creative strategy breakdown mapped out on Miro.\u003c\/p\u003e\n\u003cp\u003eLearn from the best to help you scale your DTC brand.\u003c\/p\u003e\n\u003cp\u003eThis is a free download. You don't need a Miro account to view this interactive funnel \u0026amp; creative strategy map. Just simply follow the link on the download and start learning and getting ideas straight away.\u003c\/p\u003e","brand":"DTC Mode","offers":[{"title":"Default Title","offer_id":52212436631893,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/7768\/4309\/files\/17_ef37d471-aa57-43a5-9bcd-6a20a0630dda.png?v=1770548633"},{"product_id":"whoop-funnel-creative-strategy-breakdown-map","title":"Whoop Funnel \u0026 Creative Strategy Breakdown Map","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eSee Whoop's DTC funnel \u0026amp; Creative strategy breakdown mapped out on Miro.\u003c\/p\u003e\n\u003cp\u003eLearn from the best to help you scale your DTC brand.\u003c\/p\u003e\n\u003cp\u003eThis is a free download. You don't need a Miro account to view this interactive funnel \u0026amp; creative strategy map. Just simply follow the link on the download and start learning and getting ideas straight away.\u003c\/p\u003e","brand":"DTC Mode","offers":[{"title":"Default Title","offer_id":52212446363989,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/7768\/4309\/files\/20.png?v=1770548633"},{"product_id":"oura-funnel-creative-strategy-breakdown-map","title":"Oura Funnel \u0026 Creative Strategy Breakdown Map","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eSee Oura's DTC funnel \u0026amp; Creative strategy breakdown mapped out on Miro.\u003c\/p\u003e\n\u003cp\u003eLearn from the best to help you scale your DTC brand.\u003c\/p\u003e\n\u003cp\u003eThis is a free download. You don't need a Miro account to view this interactive funnel \u0026amp; creative strategy map. Just simply follow the link on the download and start learning and getting ideas straight away.\u003c\/p\u003e","brand":"DTC Mode","offers":[{"title":"Default Title","offer_id":52212449935701,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/7768\/4309\/files\/19.png?v=1770548634"},{"product_id":"vacation-marketing-funnel-playbook","title":"VACATION MARKETING FUNNEL \u0026 PLAYBOOK","description":"\u003cp class=\"p1\"\u003eThis playbook breaks down how \u003cstrong\u003eVacation\u003c\/strong\u003e turned nostalgia into a modern DTC growth engine - blending bold creative, performance ads, experiential branding, and cult-level storytelling to stand out in a crowded SPF market.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eA free Miro funnel map shows how awareness turns into obsession, step by step.\u003c\/p\u003e","brand":"dtcmode","offers":[{"title":"Default Title","offer_id":52226046427477,"sku":"034","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/7768\/4309\/files\/VACATION.png?v=1767954025"},{"product_id":"gruns-marketing-funnel-playbook","title":"Grüns MARKETING FUNNEL \u0026 PLAYBOOK","description":"\u003cp class=\"p1\"\u003eEnter the world of grüns, their supplement gummies are taking the world by storm. We love \u003cmeta charset=\"utf-8\"\u003egrüns and you will love the playbook, full of insights and breakdowns! Enjoy.\u003c\/p\u003e","brand":"dtcmode","offers":[{"title":"Default Title","offer_id":52232987935061,"sku":"035","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/7768\/4309\/files\/Gruns.png?v=1768066798"},{"product_id":"moom-health-marketing-funnel-playbook","title":"MOOM HEALTH MARKETING FUNNEL \u0026 PLAYBOOK","description":"\u003cp class=\"p1\"\u003eThis playbook breaks down how \u003cstrong\u003eMOOM Health\u003c\/strong\u003e took a US-native marketing strategy and plugged it into the Asian market, and it paid off big time!\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eA free Miro funnel map shows how truly caring about solving a problem can be turned into real growth and reach, one creative at a time. \u003c\/p\u003e","brand":"dtcmode","offers":[{"title":"Default Title","offer_id":52302769258837,"sku":"036","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/7768\/4309\/files\/MOOM-COVER_82312a62-1e60-4d34-81d8-bd8911b93cb5.png?v=1769004826"},{"product_id":"health-wellness-dtc-brand-playbook-bundle","title":"Health \u0026 Wellness DTC Brand Playbook Bundle","description":"\u003cp class=\"p1\"\u003eThis bundle brings together playbooks on some of the most recognisable health and wellness DTC brands today.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eInside, you’ll find breakdowns of brands including AG1, Seed, Hims, Huel, Ritual, Moon Juice, Primal Queen, Moom Health, IM8, Grüns, and Lemme. Each playbook focuses on how these brands are positioned, how they educate customers, and how their funnels are structured across content, email, and owned channels.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe emphasis is on how trust is built over time in categories where credibility matters. You’ll see how education is used to support conversion, how routines and repeat usage are encouraged, and how brand voice stays consistent from first touch through to retention.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThis bundle is designed for founders, marketers, and operators working in health and wellness who want clear reference points before making decisions. It’s a way to understand common patterns across leading brands, spot what’s repeatable, and pressure-test your own direction without starting from scratch.\u003c\/p\u003e","brand":"DTC Mode","offers":[{"title":"Default Title","offer_id":52473010422101,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/7768\/4309\/files\/Health_Wellness-Product.png?v=1771504448"},{"product_id":"lemme-marketing-funnel-playbook","title":"LEMME MARKETING FUNNEL \u0026 PLAYBOOK","description":"\u003cp class=\"p1\"\u003eThis playbook breaks down how \u003cstrong\u003eLemme\u003c\/strong\u003e took the supplements category by storm using an army of affiliates and a brilliant strategy.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eA free Miro funnel map guides you through all the creatives they use to contribute to their success, and highlight key tactics we think are winners for this category.  \u003c\/p\u003e","brand":"dtcmode","offers":[{"title":"Default Title","offer_id":52555707253077,"sku":"038","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/7768\/4309\/files\/Lemme-COVER.png?v=1770907492"},{"product_id":"introduction-to-the-health-wellness-category","title":"Introduction to the health \u0026 wellness category (Free Gift)","description":"\u003cp class=\"p1\"\u003eHow to understand and navigate the health and wellness DTC category, explained step by step in the first playbook of the 0–8 Figures series.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e• Category trends and consumer behaviour\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e• What customers are really buying\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e• Unit economics in wellness\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e• Subscription and habit models\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e• What it truly takes to scale in this space\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThis is Playbook 1 of 5 inside The DTC Health \u0026amp; Wellness: Launch to 8 Figures Playbook, built to give founders the context and clarity they need before making positioning, paid or retention decisions.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eDesigned for brands from pre-launch to £10M in revenue who want to build in this category with realism, discipline and long-term thinking.\u003c\/p\u003e","brand":"DTC Mode","offers":[{"title":"Default Title","offer_id":52599765926229,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/7768\/4309\/files\/WEBSITEPRODUCTIMAGES_1050x850px_3.png?v=1771505237"},{"product_id":"bloom-marketing-funnel-playbook","title":"Bloom MARKETING FUNNEL \u0026 PLAYBOOK","description":"\u003cp class=\"p1\"\u003eThis playbook breaks down how \u003cstrong\u003eBloom Nutrition \u003c\/strong\u003ebuilt a loyal following and fanbase for their brand using an authentic story and a ton of UGC creators. \u003c\/p\u003e\n\u003cp class=\"p1\"\u003eA full funnel Miro map shows their entire organic, paid, email and website creatives and how they work together to create one of the DTC world's most successful stories. \u003c\/p\u003e","brand":"dtcmode","offers":[{"title":"Default Title","offer_id":53567274123605,"sku":"040","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/7768\/4309\/files\/BLOOMV4-COVER.png?v=1774868890"},{"product_id":"alice-mushrooms-marketing-funnel-playbook","title":"Alice Mushrooms MARKETING FUNNEL \u0026 PLAYBOOK","description":"\u003cp class=\"p1\"\u003eThis playbook breaks down how \u003cstrong\u003eAlice Mushrooms \u003c\/strong\u003etook an aesthetic first approach to disrupt the health and wellness (and chocolate) space. \u003c\/p\u003e\n\u003cp class=\"p1\"\u003eA funnel map on Miro shows how their creatives fit together in this attractive ecosystem to lead people to their product and build a world around what they offer. \u003c\/p\u003e","brand":"dtcmode","offers":[{"title":"Default Title","offer_id":53592358519125,"sku":"042","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/7768\/4309\/files\/AliceMushroomsV4-COVER.png?v=1775140710"},{"product_id":"arrae-marketing-funnel-playbook","title":"Arrae MARKETING FUNNEL \u0026 PLAYBOOK","description":"\u003cp class=\"p1\"\u003eThis playbook breaks down how \u003cstrong\u003eArrae\u003c\/strong\u003e bootstrapped a pioneering health and wellness vibe, to a multi million $ lifestyle brand that happens to sell women's supplements. \u003c\/p\u003e\n\u003cp class=\"p1\"\u003eA Miro funnel map takes you from organic, through to paid, email and website, showing how Arrae's creative assets do the work to turn their audience into customers.\u003c\/p\u003e","brand":"dtcmode","offers":[{"title":"Default Title","offer_id":53662176575829,"sku":"044","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/7768\/4309\/files\/arraeV4-COVER.png?v=1776172834"},{"product_id":"liquid-i-v-case-study","title":"Liquid I.V. Case Study","description":"\u003cp\u003eIn Case Study 01 we break down \u003cstrong\u003eLiquid I.V.'s\u003c\/strong\u003e Subscription and Bundling techniques and how they execute it. A Miro Funnel Map highlights different channels where the Subscription and Bundling language shows up, zooming in on how they make the audience aware of and execute this part of their marketing strategy. \u003c\/p\u003e","brand":"dtcmode","offers":[{"title":"Default Title","offer_id":53762854158677,"sku":"045","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/7768\/4309\/files\/LiquidI.V-COVER.png?v=1777038388"}],"url":"https:\/\/dtcmode.com\/collections\/health-wellness-supplements.oembed?page=3","provider":"DTC Mode","version":"1.0","type":"link"}