DTC Mode builds growth strategy for consumer brands in the US, the UK, Singapore, Malaysia and across Europe. Some of them turn over hundreds of millions a year.
Both founders live here, and all of that work is run from the Algarve. Fifteen years each. Now we are pointing the same thinking at businesses on our doorstep.
Fifteen minutes on a call, then we arrange a time to come out and sit down with you.
We have worked with brands at every size on that scale. Health, wellness and beauty brands turning over hundreds of millions, and start-up coffee and drinks brands in their first year. All of it run from here.
You should not have to take an agency's word for it. The easiest thing to check is whether people who do this job professionally bother to listen to us. Here are those numbers.
We teach this for a living. Every week we publish breakdowns, teardowns and frameworks, in the open, for free. Tens of thousands of marketers, founders and in-house teams read them.
You cannot fake that for long. Publish something wrong in front of that many people who do the job themselves and you hear about it the same afternoon, which is the thing that keeps us honest about actually knowing our subject.
It also means you can check us before you speak to us. Go and watch how we think, then decide whether you want us in the room.
Our day job is building strategy for large consumer brands in some of the most crowded markets in the world. It is difficult, expensive and quite technical work, and most of what we have learned from it applies just as well to a business here.
We are on weekly calls with marketing teams of ten, twenty, thirty people, some of them as advanced with AI as anyone in the world. In five years nobody has ever cared where we were sitting. They care whether the plan was right.
Selling online is a hard school. Every click has a price, every promise gets tested, and the numbers tell you within days whether you were wrong. That is where both of us learned.
DTC Mode is Tom and Chace. We both live in the Algarve, we both have fifteen years in marketing behind us, and we both do the work ourselves. There is nobody else for you to get handed over to.
We started a cleaning company in the Algarve and we do all of its marketing in house. It is our own money and our own name on it, in this market, selling to the same sort of customers you are. You can go and have a look at it and judge us on it.
Exterior cleaning here is a race to the bottom. Everyone quotes low, nobody has a brand, and the customer picks on price because there is nothing else to pick on.
We built it the other way round. A brand that looks nothing like the competition, a website built to get an enquiry instead of describing the services, and something behind it to bring the enquiries in.
A villa rental in Quinta do Lago and a nine figure supplement brand in Singapore both have to be found, chosen and profitable. The job is the same one. Only the scale changes.
Nine areas below. You will not need all of them, and we will tell you which two to start with.
Market, competitor and persona research, the customer journey, the offer and the plan that comes out of it. This is the part large brands pay us for, and it is the part almost nobody gets offered locally.
The thinkingMeta and Google. Creative strategy, a weekly testing cadence and campaigns planned around what you actually make on a sale rather than around reach.
More customersBeing found in Google, in maps, and now in the answer engines. Search optimisation, answer engine optimisation and generative engine optimisation, which are three names for making sure you are the result rather than the twelfth link.
More viewsPeople ask ChatGPT for a recommendation before they open a map or a search bar. We make sure you are one of the answers, and we run ads inside those tools. Very few businesses anywhere are looking at this yet, which is exactly why it is worth doing now.
More viewsThe internal half. Automations, production pipelines, research and briefing agents, and training your people to use the stack rather than just buying it. This is how a small team does the work of a big one.
Lean teamWe come to you and shoot it. Photography and video on site, at your restaurant, villa, clinic or shop, then cut into the ads, the emails and the social posts that use it. No stock, no borrowed imagery.
More views + customersKlaviyo flows, segmentation and the messaging that carries someone from a first purchase to a second. The cheapest revenue in any business, and the most commonly ignored.
Higher LTVPlenty of sites win the click and lose the sale. We fix the path from first visit to enquiry, booking or checkout, and take out every step that gives someone a reason to give up.
More customersFor teams that want to run it themselves. We sit in the room every week, set the direction, review the work and train your people on the execution rather than just the tool.
Lean teamMost of our work happens on a call with a marketing team on the other side of the world. Here it does not have to.
You are twenty minutes down the road, so there is no reason to do any of this over email. We come to you, sit down, and work the plan out with you at the table. It is the same two people who do the work for the big brands.
Fifteen minutes on a call. Enough for us to understand what you sell, who buys it and what is not working, so we are not walking in cold.
At your place, at your table, for as long as it takes. We go through the business properly, ask the awkward questions, and look at what your competitors are doing better than you.
Not a proposal emailed over afterwards. We work it out at the table with you: the strategy, then what it actually looks like week to week, who does what, and what it costs. You know your business better than we ever will, so the plan is better with you in the room.
Nothing to pay for any of that, and no 12 month lock-in if you do decide to work with us. If there is no case for paying us yet, we will tell you at the table rather than sell you something.
Fifteen minutes on a call, then we arrange a time to come out and sit down with you properly. No pitch deck at either end.
Fifteen minutes on Google Meet. Tuesday to Thursday, 9 to 6 Lisbon time. We arrange the in-person visit on that call.
Better quality, better standards, better results. That is what this place deserves as it grows, and it is the only thing worth building.
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