INSTANT DOWNLOAD
This playbook breaks down how Alice Mushrooms took an aesthetic first approach to disrupt the health and wellness (and chocolate) space.
A funnel map on Miro shows how their creatives fit together in this attractive ecosystem to lead people to their product and build a world around what they offer.
✔ Built from real DTC experience
✔ Frameworks you can apply immediately
✔ Free Download - No card details required
UPGRADE YOUR KNOWLEDGE AND SKILLS
If you're looking to level up your knowledge and skills in building a brand in the health, wellness & supplement category, we've created the perfect resource for you.
Bestseller
The DTC Health & Wellness: Launch to 8 Figures Playbook is built up of over 350 pages of solid value for founders and operators looking to build or scale a profitable DTC brand from zero to eight figures in the hyper-competitive health and wellness category.
Across 5 playbooks, we'll show you exactly how to plan, build and scale a brand in this space while avoiding the common and often terminal mistakes many brands make.
After studying the DTC Health & Wellness: Launch to 8 Figures Playbook, you'll have a tool chest of crystal clear tactics and strategies you can action from today that will make a huge difference to how you plan and build your brand.
This has been made for brands between pre-launch and £10M in revenue.
Every section, strategy and idea is matched with real world examples from the best brands competing in the health and wellness category so you can see exactly how these strategies should be implemented and what the results are.
What's included
A high-level but practical overview of the category, covering trends, consumer behaviour, unit economics, and what it really takes to build and scale in this space.
How to position your product clearly, build credibility, and establish trust in a category where proof and consistency matter most.
How to use education, founder visibility, and proof-led content to attract attention, build authority, and generate early demand.
How to structure ads, test messaging, and improve conversion in a way that drives sustainable first purchases.
How to turn first-time buyers into repeat customers, build habit through subscription, and grow lifetime value as the brand expands.
Beginner to Expert
Klaviyo charges us per subscriber, so if you don't read, click and engage, you're gone.
But if you stay, you'll get weekly resources, inspiration and brand building insights from our team of DTC brand builders.
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