Arrae MARKETING FUNNEL & PLAYBOOK

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Arrae MARKETING FUNNEL & PLAYBOOK

This playbook breaks down how Arrae bootstrapped a pioneering health and wellness vibe, to a multi million $ lifestyle brand that happens to sell women's supplements. 

A Miro funnel map takes you from organic, through to paid, email and website, showing how Arrae's creative assets do the work to turn their audience into customers.

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✔ Built from real DTC experience

✔ Frameworks you can apply immediately

✔ Free Download - No card details required
Arrae MARKETING FUNNEL & PLAYBOOK
Arrae MARKETING FUNNEL & PLAYBOOK
Arrae MARKETING FUNNEL & PLAYBOOK
Arrae MARKETING FUNNEL & PLAYBOOK

UPGRADE YOUR KNOWLEDGE AND SKILLS

If you're looking to level up your knowledge and skills in building a brand in the health, wellness & supplement category, we've created the perfect resource for you.

Bestseller

DTC HEALTH & WELLNESS: LAUNCH TO 8 FIGURES PLAYBOOK

The DTC Health & Wellness: Launch to 8 Figures Playbook is built up of over 350 pages of solid value for founders and operators looking to build or scale a profitable DTC brand from zero to eight figures in the hyper-competitive health and wellness category.

Across 5 playbooks, we'll show you exactly how to plan, build and scale a brand in this space while avoiding the common and often terminal mistakes many brands make.

After studying the DTC Health & Wellness: Launch to 8 Figures Playbook, you'll have a tool chest of crystal clear tactics and strategies you can action from today that will make a huge difference to how you plan and build your brand.

This has been made for brands between pre-launch and £10M in revenue.

Every section, strategy and idea is matched with real world examples from the best brands competing in the health and wellness category so you can see exactly how these strategies should be implemented and what the results are.
VIEW THE DTC HEALTH & WELLNESS: LAUNCH TO 8 FIGURES PLAYBOOK

What's included

What tools will you gain from this playbook series?

Introduction to the health & wellness category

A high-level but practical overview of the category, covering trends, consumer behaviour, unit economics, and what it really takes to build and scale in this space.

Foundations & Trust

How to position your product clearly, build credibility, and establish trust in a category where proof and consistency matter most.

Organic Content & Community

How to use education, founder visibility, and proof-led content to attract attention, build authority, and generate early demand.

Paid Growth & Conversion

How to structure ads, test messaging, and improve conversion in a way that drives sustainable first purchases.

Retention & Scale

How to turn first-time buyers into repeat customers, build habit through subscription, and grow lifetime value as the brand expands.

Beginner to Expert

How will you learn?

Take action from day one.

Actionable frameworks

Implement real strategies and frameworks used by both emerging and established DTC brands, ready for you to put into action immediately.

Simple, easy to follow, step by step methods.

Step by step

Find and use simple and clear, step by step methods used by the top DTC brands in areas ranging from the technical to the creative.

See how the top brands do it.

Real world examples

Rather than relying on theory, see how the top brands actually put these methods, frameworks and strategies into place and how you can adapt these to fit your own brand.

Concepts and tactics for operators at every stage.

Beginner to advanced

Use clear, repeatable frameworks to quickly establish and communicate your brand’s unique value.
VIEW THE DTC HEALTH & WELLNESS: LAUNCH TO 8 FIGURES PLAYBOOK