Join the DTC
Mode Lab
Klaviyo charges us per subscriber, so if you don't read, click and engage, you're gone.
But if you stay, you'll get weekly resources, inspiration and brand building insights from our team of DTC brand builders.
Creative Strategy · a money machine
A Month of Creative Strategy
Done for You
£250.00
Personas, angles, hooks, concepts and briefs. A full month of Meta creative, mapped to who actually buys and what to test first. Buy it, fill one short form, and it lands in three days.
- Three concepts built and briefed, ready to run
- Persona, angle and hook banks, filled in for your brand
- A 30-day testing roadmap and a production tracker
- The full repeatable system, written up so your team can run it again
- A 1-hour creative strategy training, so you and your team can run it yourself
DTCModeStrategy pack
Creative Strategy
Prepared for: your brand · v1
01Persona bank3 buyers
02Angle bank9 angles
03Hook bank15 hooks
04Concepts + formats3 sets
05Creative briefs18 briefs
06Scriptsper video
0730-day roadmap1 plan
08Production trackerlive sheet
09The full systemrepeatable
10Strategy training1 hour
Delivered in 3 working days£250.00
The product
£250
One flat price, no retainer
3 days
From form to delivery
3+
Concepts, built and briefed
1 month
Of creative to test
What's included
Everything you need to test for a month
Not a slide of advice. A working kit your team or media buyer can run from on day one, all built for your brand and your buyers.
01
Persona bank
The people who actually buy. Their motivation, objections and the language they respond to.
02
Angle bank
The message angles per persona, each in one sentence, ready to become creative.
03
Hook bank
Scroll-stopping opening lines, mapped to persona and angle, ready to test.
04
Concept builds
Persona × offer × angle. One concept per ad set, so testing stays clean.
05
Format mix
Which format each concept comes to life in: founder VSL, education carousel, testimonial, UGC, static. Chosen last, for variety, so Meta can reach every buyer.
06
Creative briefs
Objective, persona, angle, hook, format, scene, direction and CTA. Plug-and-play for whoever produces.
07
30-day roadmap
What to test, in what order, at what spend. Hook tests first, then bodies, then scale.
08
Production tracker
Every creative in one sheet: status, owner, format and result, so nothing stalls.
09
Competitive frame
Who you're up against and where your wedge is, so the angles land against the market.
10
The full system
The repeatable process behind the work, persona to angle to concept to brief, written down so your team can run it again without us.
11
1-hour strategy training
A one-on-one creative strategy training at handover, so you and your team can keep building concepts yourselves going forward.
The build
How we build your concepts
A roadmap, not a document. We start with research, build out your trackers and the competitive picture, then turn it all into concepts, each format briefed and ready to test. Drag the board to follow the flow, left to right.
1Research
2Build the trackers
3Competitive research
4Build the concept
5Formats · on a shared FigJam board
6Briefs · delivered as documents
Step 1 · Research
MarketCategory, demand, positioning
CustomerReviews, language, what they buy
BrandOffers, site, current ads
Everything starts here →
SHEETPersona bank
| Persona | Buys to |
|---|---|
| Henry Tan | Stay active |
| Rita Ng | Feel steady |
| Steven Chua | Find proof |
SHEETHook bank
| # | Hook |
|---|---|
| 1 | "30 years of science" |
| 2 | "One ingredient, not 80" |
| 3 | "We miss you, 15% back" |
SHEETAngle bank
| Persona | Angle |
|---|---|
| Henry | Active ageing |
| Rita | Steady support |
| Steven | Proof-led |
SHEETConcept builds
| Concept | Angle |
|---|---|
| C1 · Henry | Active ageing |
| C2 · Rita | Steady support |
| C3 · Steven | Proof-led |
SHEETProduction tracker
| Creative | Status |
|---|---|
| Ambassador VSL | Live |
| Carousel | Testing |
| Win-back | To do |
SHEET30-day roadmap
| Week | Test |
|---|---|
| W1 | Hook tests (5) |
| W2 | Winning bodies |
| W3 | New angles |
Step 3 · Competitive research
RivalsWho you're up against
AdsWhat they run and test
WedgeWhere your angle wins
Sharpens the concept →
Step 4 · Concept 01
PersonaBloat-prone, gut-curious
OfferDaily fibre gummies
Angle"Fibre that fixes the 3pm slump"
One concept → every format →
Ambassador VSL
Static
UGC reel
Carousel
Story
Testimonial
Creative briefAmbassador VSL
ObjectiveCold prospecting
PersonaHenry · active ageing
Hook"30 years of science, one daily habit"
AngleActive ageing
FormatAmbassador VSL · 45s
SceneTalent to camera, lab b-roll
CTAShop the welcome kit
Creative briefUGC reel
ObjectiveProspecting
PersonaRita · steady support
Hook"I tried it for 30 days"
AngleEveryday routine
FormatUGC reel · 30s
SceneCreator at home, voiceover
CTATry it
Creative briefStatic
ObjectiveRetargeting
PersonaSteven · proof-led
Hook"One ingredient. Not an 80-item pile."
AngleProof-led
FormatStatic · 1:1
SceneProduct on clean background
CTALearn more
Real build Research to ready-to-test concepts. Formats are laid out on a shared FigJam board, and each one comes with a full creative brief as a document. Example creatives shown here are swapped for yours on delivery.
The concept is the highest-leverage decision in paid acquisition right now.
Media buying is mostly solved. The brands that win are the ones testing more, sharper concepts, then scaling the ones that land. That is the whole job, and it is exactly what we build for you.
See the work
Every bank, brief and tracker
The concepts come written up as working files in your drive, ready for your team or media buyer. Scroll through what lands.
SHEETPersona bank.xlsx
| Persona | Buys to | Watch-out |
|---|---|---|
| Henry Tan | Stay active & independent | Wants proof |
| Rita Ng | Feel steady again | Reassure, don't alarm |
| Steven Chua | Find real evidence | Needs RCT proof |
SHEETHook bank.xlsx
| # | Hook | Format |
|---|---|---|
| 1 | "30 years of science, one daily habit" | Ambassador VSL |
| 2 | "I read every study so you don't have to" | Long VSL |
| 3 | "One ingredient. Not an 80-item pile." | Static |
| 4 | "We miss you. Here's 15% back." | Win-back |
SHEETAngle bank.xlsx
| Persona | Angle (one line) |
|---|---|
| Henry | Support long-term vitality as you age |
| Rita | A gentle daily routine to feel supported |
| Steven | One studied ingredient, clear mechanism |
SHEETConcept builds.xlsx
| Concept | Persona | Offer | Angle |
|---|---|---|---|
| C1 | Henry | Welcome Kit | Active ageing |
| C2 | Rita | Welcome Kit | Steady support |
| C3 | Steven | Welcome Kit | Proof-led |
SHEETProduction tracker.xlsx
| Creative | Format | Status |
|---|---|---|
| Ambassador VSL v1 | Video | Live |
| T-cell carousel | Static | Testing |
| Win-back email | To do | |
| Mechanism explainer | Video | Live |
SHEET30-day roadmap.xlsx
| Week | Test | Spend |
|---|---|---|
| W1 | Hook tests (5) | £50/day |
| W2 | Winning bodies | £75/day |
| W3 | New angles | £100/day |
| W4 | Scale winners | £150/day |
Why it's worth it
Built for outcomes, not output
A document is not the point. Cheaper customers, less wasted spend and creative that keeps working are. Here is what the strategy is built to move.
Outcome
Lower CAC
Match the message to the buyer and Meta finds cheaper demand, so each customer costs less to win.
Outcome
Less wasted spend
Test in the right order and cut losers fast, instead of boosting guesses and hoping.
Outcome
Creative that scales
Concepts built to hold up when you put real budget behind them, not just win in testing.
Outcome
No more creative fatigue
A bank of angles, hooks and formats, so you are never staring at a blank brief again.
Outcome
Faster to a winner
A roadmap that gets you to a profitable, scalable concept in weeks, not months.
Outcome
A team that can run it
Briefs anyone can produce from, so the engine keeps going without depending on us.
More than a one-off
You get the strategy, and the system behind it
It isn't automated like the full OS, but it is a repeatable system. You keep it, we show you how to run it, and the month of creative is there so you can see what good looks like.
01
The system + instructions
The repeatable process behind the work, persona to angle to concept to brief, written down with plain instructions so your team can run it again without us.
02
A 1-hour creative strategy training
At handover we run a one-hour, one-on-one creative strategy training, so you and your team can keep building concepts yourselves going forward.
03
A month to model
The first month of creative, built for you, as the worked example of the standard to aim for.
A great creative strategist is one of the most expensive hires in marketing right now, and a rare one.
Hiring one costs tens, if not hundreds, of thousands a year. Leaning on a generic AI output gets you generic ads. This gets you the experts who build for nine-figure brands, for the price of one failed Meta ad test.
Buy now — £250
About what a single bad ad test burns through.
How it works
Buy it, send a few details, get it in 3 days
1
Buy + onboarding form
Check out, then we send a short form to request your brand, offers and audience. That's the only thing we need.
Required2
Onboarding call
A quick 30-minute call to sharpen the brief, only if you want one. Most of the time the form is enough.
Optional3
We build it
Your full creative strategy, written and built for your brand, delivered within three working days.
3 working days4
1-hour creative strategy training
At handover we run a one-hour, one-on-one training so you and your team can build concepts and keep testing yourselves.
OptionalBrands we build for
Get started
Your creative strategy, for £250
One flat price. A full month of creative, mapped to your brand and ready to test in three working days.
Buy on the site
Creative Strategy
A month, figured out
£250.00one-off · delivered in 3 working days
- Persona bank
- Angle bank
- Hook bank
- Concept builds
- Creative briefs
- 30-day roadmap
- Production tracker
- Competitive frame
- The full system
- 1-hour strategy training
Onboarding and handover calls included if you want them. Both optional.
CAC / LTV
guarantee
guarantee
You only win, or you don't pay
If we do not lower your CAC or lift your LTV, you get your money back, or we keep working with you until it happens. Either way the risk sits with us.
Questions
The things people ask
How long does it take? +
We deliver within three working days of receiving your onboarding form. The optional calls can sit either side without slowing it down.
What exactly do I receive? +
A persona bank, angle bank and hook bank, your concepts built out (persona × offer × angle), a creative brief for each idea, a 30-day testing roadmap, a production tracker and a competitive frame. Plus the full repeatable system written up, and a 1-hour creative strategy training at handover so your team can keep running it.
Do we have to get on a call? +
No. After you buy we send a short onboarding form, and that's the only required step. The onboarding call and the handover call are both optional.
Do you need access to our Meta ad account? +
Optional. The output is a little sharper when we can see what's already running, but the onboarding form, your site and your competitors are enough to build from.
What if we're pre-launch or barely running ads? +
That's fine. We build from market and competitor data all the time, so you don't need an established account or past results.
Can you produce the creatives too? +
Yes, that's the step up. This product is the strategy and the briefs. If you want the creatives produced and tested as well, ask about the build at handover.
Is there a guarantee? +
Yes. If it does not lower your CAC or lift your LTV, you get your money back, or we keep working with you until it does.
Stop boosting,
start testing
A month of creative strategy, built for your brand in three working days. Backed by the CAC / LTV guarantee.
Buy now — £250Delivered in 3 working days. No call required.
