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DTC Brand Blueprint Toolkit Bundle

DTC Brand Blueprint Toolkit Bundle

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WHAT'S INCLUDED?

Interactive Miro Board Funnel Map: Explore 200+ examples of organic, ad, and email strategies from top-performing DTC brands.

5 Playbooks: Comprehensive guides covering funnel strategies, ad creatives, email campaigns, and technical optimisation techniques.

Editable Canva Templates: Create scroll-stopping ads and impactful email campaigns with ease.

Actionable Frameworks: Proven strategies tailored to help you build and scale your brand.

These are digital download products. Ipads, boxes and hard-cover books are for illustration purposes only and are not shipped.

SHIPPING AND RETURNS

This is a digital product so it is delivered instantly.

As this is a digital product we do not offer returns. 

Ipads, boxes and hard-cover books are for illustration purposes only and are not shipped.

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What is the DTC Brand Blueprint?

The DTC Brand Blueprint is a complete toolkit for founders and marketing teams looking to build and grow their direct-to-consumer brands. With 6 playbooks full of real-world examples from top DTC brands, it covers strategies for organic content, email, ads and how to tie it all together in a DTC funnel. You'll cover topics such as worldbuilding, creating scroll stopping ads, how to create engaging founder-led content with personality and much more.

You’ll also get editable Canva templates to quickly produce email campaigns and ad creatives. To tie it all together, we’ve included a ready-made Miro board with over 200 examples of organic content, ad creatives, and email campaigns—showing you exactly how a DTC funnel should be laid out and the pieces you need to scale successfully.

What value will I get from the Brand Blueprint?

We get that starting and operating a DTC brand can get overwhelming. That’s why we’ve kept the Brand Blueprint simple, clear, and easy to use. It’s packed with visuals, real-world examples, and no-nonsense advice that helps you understand the bigger picture. While we go into detail on key topics, the goal isn’t to turn you into an expert at everything—it’s to help you see how all the pieces fit together. You’ll learn practical tips and strategies to move the needle quickly, help fill in any knowledge gaps, and basically just get more comfortable in building a DTC brand.

What's included in the DTC Brand Blueprint?

DTC FUNNEL STRATEGY

DTC Brand Funnel

Get a clear picture of how a successful DTC funnel should look with this ready-made Miro board. Packed with over 200 examples of ad creatives, organic content, and email campaigns from top-performing DTC brands, it’s designed to show you exactly how to structure your funnel and identify the key pieces needed to scale your brand with confidence.

DTC FUNNEL STRATEGY

FUNNEL STRATEGY PLAYBOOK

Learn how to structure and optimise your entire DTC funnel. This playbook walks you through each stage of the customer journey, from awareness to retention, providing actionable strategies and examples to help you build a funnel that drives growth.

DTC Organic content

DTC CONTENT PLAYBOOK

Learn how to create content that builds brand identity and drives engagement. This playbook covers worldbuilding, brand storytelling, social shows, UGC, and more, providing actionable strategies to craft content that expands reach, deepens connection, and converts.

DTC Ads Toolkit

Ad Creative Playbook

Learn how to create ad creatives that stop the scroll and actually convert. From using storytelling and emotional hooks to crafting irresistible offers, this playbook is packed with proven strategies used by top DTC brands to build high-impact ads that work.

DTC Ads Toolkit

Ad Campaign Playbook

Master the technical side of running paid social campaigns with this straightforward guide. Focused on Meta ads, it covers everything from Advantage+ Shopping Campaigns to dynamic retargeting, giving you the tools to confidently set up and scale campaigns that perform.

DTC Ads Toolkit

Customisable Ad Templates

Streamline your ad creative process with 400+ editable Canva templates for static ads. Perfect for crafting attention-grabbing designs for Meta and other platforms, these templates are built to help you produce high-performing ads quickly and without hassle.

DTC Email Toolkit

Creative Email Playbook

Find out how to write and design emails that don’t just look good but drive sales. From writing subject lines that get clicks to creating emails that nurture your audience, this playbook shows you how to turn inboxes into a real revenue stream.

DTC Email Toolkit

Email Campaign Playbook

Get the systems and strategies you need to make email marketing work for your business. This guide covers everything from setting up automated flows to personalising campaigns and improving deliverability—so your emails perform and keep customers coming back.

DTC Email Toolkit

Customisable Email Templates

Quickly create emails that drive results with this pack of 170+ editable Canva templates. Designed to help you craft engaging newsletters, product launches, abandoned cart emails, and more, these templates make it easy to build on-brand emails that connect with your audience and boost sales.

FAQs

These are the most common questions we get about the DTC Brand Blueprint.

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What’s included in the DTC Brand Blueprint?

The Blueprint includes 6 detailed playbooks covering the DTC funnel, DTC organic content, ad creatives, email campaigns, and the technical strategies to optimise them. You’ll also get editable Canva templates and a ready-made Miro board with over 200 examples from top-performing DTC brands.

How is the Brand Blueprint delivered?

The Brand Blueprint is a digital product, so you’ll get instant access as soon as your purchase is complete. You’ll receive an email with a download link for all the playbooks, templates, and the Miro board so you can start using them right away.

Will I receive updates if the Blueprint is updated?

Yes, you’ll receive automatic updates by email anytime we add or improve resources in this bundle.

Who is the DTC Brand Blueprint designed for?

It’s designed for founders, marketers, and small teams looking to build or scale their direct-to-consumer brand with actionable, proven strategies.

What makes the DTC Brand Blueprint different from other marketing resources?

It’s not just theory—it’s packed with real-world examples, actionable strategies, and tools like the Miro board and Canva templates that make it easier to implement what you learn right away.

Can beginners use this toolkit, or is it for advanced marketers?

The Blueprint is designed to be helpful for all levels. Beginners will find the step-by-step guidance easy to follow, while experienced marketers will appreciate the advanced strategies and resources included.

How do the playbooks help with building a DTC funnel?

Each playbook focuses on a specific part of the funnel, from creating awareness with effective ads to converting customers with impactful emails. Together, they provide a complete framework for building and optimising your DTC funnel.

What types of examples are included in the playbooks?

The playbooks feature examples from some of the top-performing DTC brands. These include ad creatives, email campaigns, organic content, and proven strategies that are already delivering results.

What is the Miro board, and how can I use it?

The Miro board is a visual tool that shows how a successful DTC funnel should be structured. It includes over 200 examples of ad creatives, organic posts, and email campaigns to inspire and guide you as you build your own funnel.

Are the Canva templates easy to customise?

Yes! The Canva templates are designed to be user-friendly, so you can easily edit them to match your brand’s look and feel, even if you’re not a designer.

Does the Blueprint cover both organic and paid marketing strategies?

Yes, it covers both. You’ll learn how to build a cohesive strategy that combines organic content and paid campaigns to grow your brand effectively.

How do I apply the strategies from the Blueprint to my brand?

The Blueprint is designed to be actionable. Each playbook provides step-by-step instructions and examples to help you implement the strategies in a way that aligns with your brand.

Is there a refund policy if the Blueprint isn’t a fit for me?

No, but if you don’t understand something in the Brand Blueprint, email us at hello@dtcmode.com and we’ll do our best to answer your questions and offer some guidance.

Can this toolkit help with scaling an existing DTC brand?

Absolutely. The strategies, examples, and tools included are designed to work for brands at all stages, whether you’re just starting out or looking to scale an established business.

Do I need specific software or tools to use the Blueprint?

No special or paid tools are required. The Miro board and Canva templates are easy to use. You can use the Miro board without a Miro account and you can use a free Canva account to edit the templates. The playbooks are all in PDF format.

How long will it take to see results after implementing the strategies?

Results will depend on your starting point and how quickly you implement the strategies. Consistent effort over time will lead to the best results.

EMAIL FOR MORE QUESTIONS:
hello@dtcmode.com