This bundle brings together playbooks on some of the most recognisable health and wellness DTC brands today.

Inside, you’ll find breakdowns of brands including AG1, Seed, Hims, Huel, Ritual, Moon Juice, Primal Queen, Moom Health, IM8, and Grüns. Each playbook focuses on how these brands are positioned, how they educate customers, and how their funnels are structured across content, email, and owned channels.

The emphasis is on how trust is built over time in categories where credibility matters. You’ll see how education is used to support conversion, how routines and repeat usage are encouraged, and how brand voice stays consistent from first touch through to retention.

This bundle is designed for founders, marketers, and operators working in health and wellness who want clear reference points before making decisions. It’s a way to understand common patterns across leading brands, spot what’s repeatable, and pressure-test your own direction without starting from scratch.